My time as an AmeriCorps member at the Pocahontas County Opera House has given me the opportunity to flex my social media muscles again. I graduated from Shepherd University in Shepherdstown, West Virginia, with a degree in English and minors in communication and history. Within my paths of study, I focused heavily on written communication, whether that was online, like social media, or in print, like journalism.
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I found myself fascinated by how people communicate with one another online. We are all looking to be entertained, to be thought of, and to be involved with the communities that we love. Social media is a great tool to use, but as I began learning about social media, I was overwhelmed with all of the different tips and tricks that were taught to me online, through my professor, through other students, and through internships. Each place had a different answer for what you should be doing online. On top of everyone’s advice, social media best practices are constantly changing because of tweaks to social media algorithms and the whims of the audiences that businesses are trying to reach. After some experimentation throughout my time as an AmeriCorps, through my time at university, and my time in internships, I found some things that made a major difference in how many people saw my organic content (content that I had created myself). Here is what I learned worked to reach a larger audience:

​What do you want your efforts with social media to do for your business or nonprofit? Do you want to bring in more visitors? Do you want to increase sales of merchandise? Think of these goals ahead of time and create your content with this goal in mind.

​Having a plan typed out for your social media use is an important step. It doesn’t have to be too complicated. A plan, even a simple one, will help make guidelines to follow if you have multiple people running social media, and it also will help you create content more easily than if you were working from scratch every time. It doesn’t have to be extensive; for example, at the Opera House, we have a few categories that we can draw from for social media, which include pre-show posts, post-show posts, historical posts, and behind the scenes posts. This allows us to pick a category and draw inspiration from there, rather than starting from ground zero. You can also include measurable goals you want to reach in terms of analytics or sales and this plan will help you measure your social media progress. You can use the questions in the graphic above to get started.

Brand recognition is important for your business or nonprofit. You want people to recognize your logo and your name, so keeping your logo and your handle consistent across all of your social platforms is important. For example, the Opera House’s website, Facebook, and Instagram is all pocahontasoperahouse (.org), and our Twitter is @pcoperahouse because of Twitter’s unique character limit on handles. Our profile pictures are always the same and our name is always Pocahontas County Opera House (see above photo). This comes in handy when someone from one platform searches for the Opera House on a different platform, as they can easily find us and our content.

Be consistent with your posting. Try to post regularly without detracting from the quality. It is better to post higher quality content less frequently than lower quality content more frequently. Keeping up consistent posting of great content should help your page begin to grow. If your posting is less consistent, you will lose momentum on your page growth.

​Across all social media platforms that we use at the Pocahontas County Opera House—Twitter, Facebook, and Instagram—posts with a photo always do better than posts without a photo. People tend to engage with the content more, share it more, and overall enjoy it more. 

​Facebook is one of the best platforms for businesses. Facebook is a highly used social media platform and has a significantly diverse demographic on the site compared to others, like Instagram or Pinterest. However, because Facebook makes its money from advertising, links and events typically perform worse than content without links. I have suspicions that this is because Facebook wants businesses to pay for advertising, but I am not sure. I can, however, assure you that every post I have made that includes a link has gotten a fraction of the views and shares that a post with only an image does. This is also true for events.

​Hashtags are one of those social media discussions that always seems to be changing. No one seems to know quite how many to use, what hashtags are helpful, and when to use them. I recommend using them every post on Instagram, and also on Twitter when you can within your character limit. Hashtags are critical for reaching new audiences on Instagram and can help drive engagement with your page. Try out hashtags on every post, and see which hashtags are the most effective. I always recommend having a branded hashtag, one that matches your branding, so that people can use it when discussing your business or nonprofit. 

I know this sounds cheesy, but you will come up with better content if you find someone who genuinely enjoys creating the content for your page. This will make having more consistent content easier, and the enjoyment will hopefully spill over to your audience in the long run as your page has more and more genuine content.
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Overall, social media is a great tool to use when you want to reach your current audience and potential audiences. Businesses and nonprofits can share genuine content that helps their audiences stay connected, and overall, build fonder feelings towards the business. This is great for community building, and for helping people come back over and over throughout the years.

The COVID-19 pandemic caused the museum that the Berkeley County Historical Society has to close. During this time, it provided time for the society to change and update a few exhibits. One of the exhibits that I was able to work on was one of the schools in Berkeley County. This exhibit provides an historic resource improvement to visitors especially now during the pandemic because it provides a glimpse of how different schools looked like not long ago. The exhibit focuses on how schools in Berkeley County looked like from the late 1800s until the 1950s. The exhibit includes photos of the smaller one room schools, school activities, class photos and school schedules that reflect that time-period. Due to the pandemic and how schools as we know them are currently changing, this exhibit may help remind the audience of the evolution of schools.
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The historic resource improvement for both sites can help both sites in current and future historic preservation efforts by having some groundwork completed and available. Due to the Covid-19 pandemic, the Downtown Martinsburg Historic district may evolve with the change in business, but the current inventory can provide some background information on the buildings. The school exhibit is a reminder that schools have evolved in the past and the information may help in the transformation in how schools evolve now due to the pandemic. ​

​Marilyn Creager, an AmeriCorps Member with the Preservation Alliance of West Virginia's Preserve WV AmeriCorps program, has partnered with the West Virginia Mask Army to sew masks for the public and for Pocahontas County’s healthcare workers.
 
Creager is currently placed in an AmeriCorps position at the Pocahontas County Opera House and has been supporting the Opera House through help with social media marketing, grant writing, historical research, and event planning. However, due to the COVID-19 pandemic, Creager has switched gears to help her local community with COVID-19 relief.

“Sewing masks made me feel better about everything that was happening. Being stuck at home made me feel helpless, and I wanted to do something,” Creager said. “The Opera House is
located in a fantastic community, and I wanted to continue helping people directly.” ​

The head of the Potomac Highlands mask hub, Kim Musser, stated that the mask army is something special to her. Once Creager joined the team, she was able to add Pocahontas County to the Potomac Highlands mask hub and make it the largest hub in the West Virginia Mask Army, which was serving over six counties.
 
“Very quickly, I grew, to the point where I realized that I couldn’t take on just my county alone—being Grant county—so I became Potomac Highlands, which encompasses Grant, Hardy, Pendleton, Mineral, and Hampshire,” Musser said. “Then, the Potomac Highlands became the Eastern Panhandle once [Creager] joined in... We just grew and grew and grew.”
 
The Mask Army expanded its operations as time went on and is now switching gears to put masks on the faces of the community, rather than just healthcare workers. Each hub has a different priority. Creager is making and distributing GoreTex face shields and is distributing them through Community Care of West Virginia in Marlinton and Green Bank, as well as some through the Deer Creek Clinic in Green Bank, West Virginia.

Overall, Creager’s experience with the West Virginia Mask Army has made her feel more connected to the state.
 
“Because we have all had to work together to flatten the curve—to varying success—and because there were so many volunteers working with the West Virginia Mask Army to help the state, I felt more connected to the state than I have in a long time. It feels special to be involved with such an amazing group that helped when help was few and far in between,” Creager said.
 
Musser agrees. “I met so many friends, [Creager] included, throughout the state, and I am just so proud of the state and how we all came together,” she said.
 
So, as this public health crisis continues, Creager is currently looking for volunteers to continue the sewing project to help community members in Pocahontas County while the state adjusts to the current reality. If you would like to participate, please email Creager at marilyn@pocahontasoperahouse.org and she can discuss volunteering with you.
 
For more information about the West Virginia Mask Army, please visit https://sites.google.com/view/wv-mask-army/home. 

​On Friday March 20th, we had a small group of volunteers which included middle and high school students.  We set up an assembly line and implemented social distancing by keeping ourselves apart, washing our hands, and being careful about not touching any switches and door handles.  We made 322 emergency food boxes.  On Saturday March 21st, we only had four people, including fellow AmeriCorps member Morgan Agee who normally serves at Trout Unlimited under the Appalachian Forest National Heritage Area.  Despite the small number, by the end of the day we were still able to prepare 82 emergency food boxes for the needy.  It was hard work but we felt a real sense of accomplishment looking at the finished boxes ready to be loaded onto trucks!   
 
I learned what a complicated logistical operation a food bank is! Imagine when you get a call and are offered two truckloads of Fruit Loops; you don't want to say no, but you have to figure out where to store them and how to work them into your food rotation. The director Kathryn Porter is extremely well organized and deals with this type of issue every day.  She is a practical problem solver of the first degree – think of a cross between a drill sergeant and an elementary school teacher and throw in some humor as well because you must have some fun too!