In 2002 the Center for Economic Options, Tamarack, MountainMade.com,
Poplar Forest, the West Virginia Arts and Crafts Guild, the West
Virginia Department of Culture and History and the West Virginia Small
Business Development Center collaborated on this report. The findings
help assess the current and potential economic impact of the states
rich tradition of Arts, Heritage, and Culture through a survey that was
mailed to a combined client mailing list. The WVSBDC received and
entered the results and the Center for Business and Economic Research at
Marshall University conducted the analysis. The report was used to move
forward an Industry of Culture initiative in West Virginia.
The West Virginia Crafts Study:
The Impact of Crafts on the State Economy
Highlights
The direct impact of the artists and craftspeople working in the state
of West Virginia is $54,512,330 annually.
The estimated comprehensive economic impact of the arts and crafts
industry, including crafts retailers, organizations and publications is
$81,176,908 per year.
The vast majority of artists are working alone in a studio
(approximately 70%) located in their home or on their property (88%).
Meanwhile, 21% indicated that they work in a studio with a partner or
family member. Another 7 % are owners/partners in a studio with paid
employees.
The mean age of craftspeople in West Virginia is 54, only modestly
older than the average of other working West Virginians. This is
consistent with the hypothesis that craft producers typically require
higher than average skill sets than that of other workers skills that
are acquired during a prolonged period of time.
The annual household income derived from craft-related activities was
reported to be $13,114. This income provides, on average, 27.5% of the
total household income, while 12% or respondents indicated that craft
income was the only source of household income.
Approximately 75% of the items produced by West Virginia artists and
crafters are sold within West Virginia.
On average, wholesale revenues account for 48.9% of the annual
sales/revenue, while direct retailing accounts for an average of 37.7%
of annual sales/revenue.
Craft fairs provide the largest source of retail sales, representing
36.9% of total sales. Studio sales account for 34.7%, while commission
sales comprise 14% of total retail sales annually.
Woodworkers appear to have the highest average sales at $25,476 per
year, followed by artists and craftspeople working in paper ($24,263),
leather ($23,500) and fiber/textiles ($22,224).
At approximately $54 million, the crafts industry generates only $13
million less than the personal consumption of fuel oil and coal in West
Virginia and only $32 million less than software consumption. However,
when consideration is given to the potential comprehensive economic
contribution, the crafts industry falls just behind the software
industry in West Virginia.
The West Virginia Crafts Study:
The Impact of Crafts on the State Economy
Identified Needs
The study solicited input from respondents regarding what additional
assistance they require in order to improve their businesses.
More than 34% of respondents indicated a desire for additional
technical training in their respective disciplines, while 56% reported a
need for business disciplines.
The respondents also a need for computer skills and bookkeeping.
Of the business training needs identified, assistance with marketing
their work is desired by nearly 28% of respondents. In fact, 28.7%
identified marketing related needs as things they require to make their
business more successful.
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