Heritage Tourism
for West Virginia

PAWV ANNUAL CONFERENCE 2002
September 5, 6, 7 - Morgantown, WV

SCHEDULE

Thursday, September 5 - Mountainlair

9 am to 5 pm — FHA Stakeholders meeting
Features Task Group work sessions, Task Group
presentations, and whole group discussions
working toward the project strategic plan.

7: 00 pm—9:30 pm Pre-Conference Speaker
Jerold Kappel, Monongalia Arts Center
The evening presentation is open as a “pre-conference event” for conference participants.
Please indicate on registration form if you will attend.

Friday, September 6 – Hotel Morgan

8:00 am – 12 noon – Tours

Registration: 11:00 am to 1:00 pm

12:30 pm – Buffet Luncheon - Clarion Hotel Morgan Ballroom
1:00 pm -- Welcome and Introductions
1:15 pm -- Keynote Speaker – Tom Moriarity (SEE: Who is Tom Moriarity?)
2:00 pm -- New West Virginia Statewide Heritage Tourism Program
2:50 pm -- Break
3:00 pm – 5:00 pm Showcase of Heritage Areas
7:00 pm – Reception (Monongalia Arts Center - Next Door to Hotel Morgan
Refreshments and  live acoustic music by "The Wood Ticks" -- a new name for traditional old-time mountain musicians Keith McManus (from Stewed Mulligan), Jeff Bush, and Karen Wade.

Saturday, September 7 - Mountainlair

8:30 am Registration
9:00 am – 10:15 am Session 1
10:30 am – 11:45 am Session 2
Noon – 1:30 pm Lunch and annual meeting
1:45 pm – 3:00 pm Session 3
3:15pm – 4:30 pm Session 4

SESSION INFORMATION
(Some details may still change.)

Preservation track:

Session 1 -- Historic Landscaping  an introduction.
Jeremy Morris, landscape architect and coordinator of Community Design Team program and Forest Heritage Area  panel leader.
George Longenecker, Professor of Landscape Architecture and Landscape Director for Fallingwater, will discuss decision-making in natural settings -- "maintaining things so that they look like they have always been that way"
Kevin McClung, Fairmont Assistant Planner, formerly with the Institute for the History of Technology and Industrial Archeology, will discuss method and purpose of documenting landscapes

Session 2 -- Planning for Preservation
         What are the types of plans that can be done, why do them, what the differences are, what you want out of a plan and how it will help you. Paula Reed will discuss Historic Structures reports and what they include.

Session 3 --. Fundraising with donors
Becky Cain, President & CEO, The Greater Kanawha Valley Foundation, will share suggestions and tips for making a fundraising campaign work, with particular emphasis on cultivating donors and keeping them.

Session 4 -- Hands-On Preservation  Making it Work
Karen N. and Johnny G. Nance, owners of the Old House Doctor, have restored buildings for eighteen years.  Their presentation will focus on research and planning, dos and don't, and the challenges of historic preservation.  The presentation will cite examples from the Old House Doctor's restoration / rehabilitation projects. Their projects include community volunteer restorations such as the Historic Madie Carroll House restoration, purchase and preservation of historic houses such as the Crawley House and Aunt Em Taylor House, and contracted restoration of historic sites such as the Historic Gallipolis Band Stand, Historic Norton Tower House, and Historic Virgil Lewis House.  Ms. Nance hold a BA degree with majors in history and basic humanities with a minor in anthropology as well as a MA degree in Geography with a minor in anthropology.  Mr. Nance, a structural carpenter, has completed two carpenter apprenticeships as well as apprenticed in other crafts such as electrician, pipe fitter, and insulator.

Heritage Tourism Track:

Session 1 -- Rural and Agri-Tourism
A major developing area in heritage tourism is capitalizing on our rural heritage and maximizing the utilization of our farms and agricultural businesses. Session will focus on latest developments with case studies from near and far. Loudoun County Virginia has developed some exceptional programs that will be highlighted.
Scott Gerloff, CEO, Potomac Heritage Partnership - Overview of Agri and Rural Tourism.
James Maetzold, National Alternative and Agritourism Leader -- Natural Resources Conservation Service, USDA. "Trends in rural and outdoor tourism, Federal programs and best practices"
Janice Artemel, Executive Director, PHP, Loudoun County Virginia Case Study.
 

Session 2 -- Heritage Tourism and Community Development.
This session will explore how heritage tourism can and should be part of your town's community and downtown revitalization plans. The National Trust's approach to heritage tourism will be presented as will case studies from Alexandria, Virginia and Beckley, West Virginia.
Scott Gerloff, CEO, PHP, Overview from Main Street and National Trust Approach.
Jean Federico, Office of Historic Alexandria, Executive Director. "Historic Areas and Heritage Tourism: Past, Present and Future."
Jill Moorefield, Main Street Manager, Beckley, West Virginia, Case Study.

Session 3 -- Branding, Marketing, and Heritage Tourism
Presentations will primarily focused on suggestions and tips for branding your historic community, area or place. A special focus will be on West Virginia's branding and marketing programs. In addition, the branding examples of Greater Morgantown and The Frontiers to Mountaineers will be highlighted.
Scott Gerloff, Overview on Branding.
Andre Nabors, West Virginia's Branding and Marketing efforts.
Stacy Brodack, Morgantown CVB, will talk about "Frontiers to Mountaineers" project.

Session 4 -- Small Business for Tourism
 (Kim Donahue - Small Business Development Office)

Interpretation Track:

Session 1 -- What Interpretation Is & How Interpretation Works
Effective interpretation is much more than just good public speaking.  Interpretation facilitates connections between the meanings of the resource and the interest of the visitor.  It provides opportunities for the audience to form both intellectual and emotional connections to the meanings and significance of the resource.  This session will explore the fundamental tenets of interpretation and how it works.

Session 2 -- Interpretive Planning  A Primer
The saying goes "if you don't know where you're going, any road will get you there"!  The National Park Service uses a process called "comprehensive interpretive planning" to define and implement the parkwide interpretive program.  This session will examine the basics of interpretive planning from developing resource significance statements and interpretive themes to providing interpretive services that reach all audiences. Both sessions by Matt Graves, Chief of Interpretation Harpers Ferry National Park

Biographical Information for Matt Graves
Matt is the Chief of Interpretation & Cultural Resource Management at Harpers Ferry National Historical Park.  He has been a front-line interpreter, supervisory interpreter and manager at 11 National Park units including Yellowstone National Park, Olympic National Park, and Assateague Island National Seashore.  Matt is active as a trainer, mentor and interpretive product certifier in the National Park Service's Interpretive Development Program.  Matt believes that effective interpretation can lead to resource preservation.

Session 3 -- Brochures, signs, and written interpretation (The Walkabout Company)

Session 4.-- Multimedia interpretation (The Walkabout Company)